Fahr lieber mit der Bundesbahn, 1966

fahr-lieber-frontfahr-lieber-labelIn Germany being on time still means a lot. Friends still make appointments like: “Let´s meet next Friday at the big oak tree next to the railroad station at 21:45.” And then they show up at that exact minute! Likewise Germans  take the reliability of public service, like the railway system, for granted. Understandably, if something goes wrong, it´s a huge disappointment,

Recently Deutsche Bahn made national headlines once again when the train station in Mainz (a city of more than 200.000 inhabitants) had to partly shut down due to most of the station´s traffic controllers being ill or on vacation. A couple of days of irregular service were  called “chaos”, “crisis” and “a scandal” and  caused a huge public outcry.

Here´s a look back to the past, when German trains were a lot slower but always reliable. This one-sided flexible advertisement record, made by Bundesbahn (the predecessor of Deutsche Bahn) and recorded by anonymous artists in 1966, glorifies the service, punctuality and speed of the railroad.

“Fahr lieber mit der Bundesbahn”  – Take the train instead!

Fahr lieber mit der Bundesbahn, 1966

Here´s the film that went with the campaign in 1966:



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