SHELL HITS mit den Breakaways und den Zulu-Ladies

shell-tipsshell-hitsshell-tips-labelshell-hits-labelShell, the world´s second largest company, employing 92.000 people, came up with the marketing slogan “You Can Be Sure Of Shell” in the 1930s. Twenty years later Bing Crosby and British singer Michael Holliday sang the tune. By the mid- to late sixties, German Shell issued this promotional record, featuring four up-dated versions of the song.

Hey, Shell Marketing Crew! If you discover these songs while browsing the Internet in search of inspiration for your next brainstorming session – no need to look any further: Here´s your new Shell advertizing tune! Custom made for Shell fifty years ago. I know, that you don´t know the history of the advertising campaigns of the company you work for. Very few people in advertizing do. That´s okay. It´s up to collectors like us, to save stuff like this and keep it from being forgotten.

But, just in case you use this… don´t forget to pay me for digitizing the single songs that you never heard before, and no longer have in your archives.

Just kidding….

THE BREAKAWAYS , You Can Be Sure Of Shell (Beat-Version)

THE ZULU-LADIES, You Can Be Sure Of Shell (Soul-Version)

THE BREAKAWAYS, You Can Be Sure Of Shell (Latin Jazz-Version)

THE ZULU-LADIES, You Can Be Sure Of Shell (Girl Group-Version)

SHELL-TIPS


3 Comments on “SHELL HITS mit den Breakaways und den Zulu-Ladies”

  1. Kurt L says:

    Not bad at all. I don’t think they were using this in the US by the 1960s — I vaguely remember the tune. As for your comment about current advertising execs: “you don´t know the history of the advertising campaigns of the company you work for. Very few people in advertizing do.” Amen. Here, too. I think they’re all MBA idiots now.

  2. mischalke04 says:

    I once did a little live sketching job for an in-house training of Coca-Cola advertisers. When I raved about the great songs, Ray Charles and the Supremes had recorded for Coca-Cola, none of the kids knew what I was talking about.


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